A knowledgeable and compassionate team
that delivers straight-forward guidance.
Having worked in the financial industry for more than 25 years, there is little Rich has not encountered and helped his clients tackle. Rich leverages his industry and personal experiences to relate to his clients and guide them through the financial planning process. His passion to help others is evident when you spend time with him. He is intentional in his approach to assist each client to achieve the most precise outcome for their unique situation. Rich’s calm demeanor provides him with the ability to help clients through all phases, even during the most difficult life challenges. Rich helps remove the emotion and focuses on the best solution and best range of outcomes during times when clients may lack clarity. Rich prides himself in being intentional with each client, taking time to understand their unique needs, and devising an efficient plan with the ability to break down the complex, into easily understood concepts in a straightforward manner.
Who has had the biggest impact on your life and how have they influenced you?
No doubt, my parents. My father came to the United States on a boat from Liechtenstein at age 18 and shortly after arriving, served in the U.S. Army. My parents met in Chicago, married, and settled in Harvey, IL. My father instilled in me the importance of a strong work ethic. By my mom’s example, I learned empathy, compassion, and the importance of caring for others. Growing up with very modest means, my parents always found ways to help others and share what we had with those who had even less. They worked hard to provide a better life for me, and this, in turn, is something I try to do for my clients every day. Financial planning was a natural career choice for me. It allows me to work alongside individuals on their financial journey, providing guidance and helping them to live their best life.
What is something people may not know about you?
My relationships with clients are uniquely close and most know a great deal about me, so this is a tough question. If there is one fact others might not know about me, it is that I have been flying since 1990. I have flown everything from a 2-seat Cessna to a 32-seat Dornier Jet. I have approximately 3,300 flight hours. To this day I still enjoy flying and sharing that experience with others.
Are there any correlations between being a pilot and your role in financial planning?
Yes, there are a few. During pilot training, you are repeatedly given emergencies and extreme situations until resolving them become second nature. This training has been helpful especially when confronted with an unwelcome situation or market event. During these times, you need someone to be a calming influence that can help remove the emotion and remain focused. During my career, I have not only helped clients navigate some of the toughest markets but have assisted many clients through very difficult life-changing events. As an advocate and friend, I can use my experience as a pilot and in the financial industry to remain calm and help clients get to their ultimate destination.
What sets you apart from other advisors?
My approach to the business is a unique combination of both professional and personal experiences. Over the years I have lost family members and very close friends. I have gone through a divorce and know firsthand the impact it has on all parties involved, especially children. These events take their toll and having gone through these situations, I can assist as a knowledgeable and compassionate guide when a client is feeling most vulnerable. Having worked closely with family law attorneys, and numerous clients going through these same life-changing events, I am told people appreciate my compassionate, thoughtful approach at a time when emotions may cloud the ability to think clearly and rationally. I have also been told, good bad, or indifferent, that I tell it like it is. I believe that my clients have found this refreshing. It does the client a disservice if you are not completely transparent and honest about their ability to accomplish their goals. Many of my clients consider me not only an advocate but a friend and I am blessed to have client relationships that have spanned over my 25-year career.
Outside of the Office?
I am blessed to have three great kids. I have a daughter, Elyse, and two sons, Cole, and Chase.
My daughter, Elyse, works in fashion and design; my son, Cole, is studying engineering at the University of Wisconsin-Madison; and my son, Chase, is attending the University of Wisconsin-Milwaukee. I am a photo and aviation enthusiast. When I’m away from the office it is quite likely you will find me with my camera in hand or sharing my love of flying with my family and friends. I have grown to appreciate and love the beauty of the Northwoods of Wisconsin and love spending time at my cabin in Minocqua photographing eagles, loons, and other wildlife.
- Accredited Investment Fiduciary®
- Professional Plan Consultant®
- Certified Estate Planner® through the National Institute of Certified Estate Planners
- Wealth Advisor with Commonwealth Financial Network®
- Affiliate member of the CFLCW, Collaborative Family Law Council of Wisconsin
- Recognized in Milwaukee Magazine as a Five Star Wealth Manager award winner for eleven consecutive years*
*Five Star Wealth Manager Award based on 10 objective eligibility and evaluation criteria, including a minimum of 5 years as an active credentialed financial professional, favorable regulatory and complaint history, accepts new clients, client retention rates, client assets administered, education, and professional designations. 1,523 Milwaukee-area wealth managers were considered for the award; 171 (11% of candidates) were named 2022 Five Star Wealth Managers. (The criteria provided reflects the most recent year for which advisor received the award. The criteria used, the number of wealth managers considered for the award, and the percentage of those who receive the award, may vary from year to year). These awards are not indicative of the wealth managers' future performance. Your experiences may vary. For more information, please visit www.fivestarprofessional.com.
Betty began working with Rich in September 2018. She brings with her a great deal of experience, having worked in the mutual fund industry for more than 18 years for a Wisconsin-based investment firm. While there, she managed a variety of departments within the main call center and functioned as the department’s communication strategist. Betty is responsible for many of the client-facing aspects, including responding to client requests, researching and following up with client inquiries, scheduling client meetings, and submitting and processing documentation. Betty also conducts client meetings to assist with completing forms, establishing Investor360 access, and aggregating accounts. In addition to managing the daily operations, she assists Rich with many aspects of the financial planning process, including preparing for meetings, data entry, and reporting.
Q: What do you most enjoy about your role?
A: I enjoy working with our clients and getting to know them and their families. I try to make their experience, either over the phone or in person, as positive as I can. I also enjoy working with Rich. It is easy to work with someone who shares my same passion for the client experience.
Q: What is the most important quality to have in your role?
A: The ability to multi-task. I’ve gotten very comfortable with having many irons in the fire!
Q; What do you enjoy doing in your free-time?
A: My husband and I have two adult children. Adam lives in Indianapolis, Indiana with his wife Madi where he works as a plumbing apprentice and Abby is currently attending Baylor Law School in Waco, Texas. We love spending time with our kids and exploring their cities. I also enjoy CrossFit, hiking, finding house projects to complete and spending as much time with my family as possible.
Q: Is there anything specific you’d like to accomplish in the next five years?
A: I’ve run two marathons so far, however, I feel I have one more in me before I hang up my competitive running shoes! Our family has a goal to hike the entire Ice Age Hiking Trail. This very well will take us beyond five years with kids out of state, but one we will accomplish some day.
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